Title: Designing world class brands
Author : Ravi Naware
Abstract :

From humblebeginnings as mere identification marks to evolving into need fulfillers andfinally coming of age as mystic symbols representing enduring value, brandshave indeed travelled far.
Expert View: Ravi Navare and Anand Sen share their unique recipe ofCVM–Customer Value Management–for responsive brand customization: a way oflooking at the B2C side of enterprise that weathers changing times andcircumstances..

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